Follow Up Boss Website Options

Choosing the right real estate website and IDX solution is a foundational decision for agents and teams focused on scalable lead generation, streamlined follow-up, and brand consistency. With so many platforms on the market, it’s not just about picking a site that looks good — it’s about selecting a solution that integrates deeply with your CRM, and in this post we’ll focus on Follow Up Boss (FUB) users. If you’re looking for the best website experience with a tight FUB integration, you need to focus on website capabilities like lead capture flow, pixel implementation, and other automations that are made possible by a direct Follow Up Boss website integration…but it doesn’t stop there.

In this guide, we’ll compare leading real estate website and IDX providers for agents and teams across various criteria and provide a shortlist of the best options. Here’s the plan:

• Best standalone website solutions for Follow Up Boss
• All-in-one website/IDX and lead platforms for FUB users
• DIY Website Platforms
• Websites That Integrate Well With FUB
• Best WebsiteIDX Stacks by Use Case
• Choosing the Right Stack for Your Needs

Standalone Website Platforms Without Lead Gen

These platforms focus on website design and/or IDX, but do not include lead generation or nurture systems by default. They are often paired with CRMs like FUB and third-party search or follow-up tools.

Each of these options supports a direct Follow Up Boss integration, making it easy to route captured leads into your CRM for automated or manual follow-up. This approach works well for agents focused on long-term brand equity or those running targeted lead campaigns outside their website platform. If you’re prioritizing visual presentation and a customized experience but need your CRM to handle the backend, these platforms can provide a solid foundation for a modern *FUB website* setup.

For agents already investing in paid traffic or outside lead gen services, these platforms can help you maintain consistent branding while creating a clean, focused handoff into your CRM. Used properly, they can still support a *best FUB website* approach even without native marketing services.

All-in-One Website IDX Lead Capture Platforms

These platforms focus on website design and IDX delivery, but do not include lead generation or nurture systems by default. They are often paired with CRMs like FUB and third-party search or follow-up tools.

Software Solution	Description	Pricing
Real Geeks	A veteran platform known for its high-converting IDX websites, CRM tools, and simple SMS/email automation. Well-suited for teams who want a turnkey system for PPC and follow-up. Strengths: Strong IDX + CRM combo, user-friendly, affordable. Watchouts: Results depend heavily on disciplined follow-up; minimal marketing automation out-of-the-box. “Real Geeks with FUB and RealScout has been very effective.” – Agent in FUB Community	Setup: $500; Monthly: $299+
Sierra Interactive	Sierra Interactive offers customizable IDX websites, backend CRM, ad management tools, and lead routing features. It’s designed for growing teams focused on inbound lead management. Strengths: Great SEO/PPC potential, flexible lead handling, strong reporting. Watchouts: CRM features aren’t as advanced as Ylopo or CINC; benefits most from FUB pairing. “Sierra is great for SEO and low-cost PPC if you do the work.” – Agent in FUB Community	Setup: $500+; Monthly: $499.95+
Ylopo	Ylopo delivers a full digital marketing suite with an IDX website, PPC management, AI text and voice follow-up, seller home valuation tools, and dynamic remarketing. Strengths: Highly automated, advanced AI engagement, retargeting tools. Watchouts: Higher cost, design templates can feel more constrained unless upgraded. “Ylopo is hands-down the most complete IDX + nurture stack.” – Agent in FUB Community	Setup: $1,000–$1,500; Monthly: $295–$495+
Curaytor	Curaytor focuses on combining IDX websites with social media marketing, branded content campaigns, and email marketing. Best for teams with strong sphere marketing strategies over paid lead gen. Strengths: Great for organic and referral lead nurturing, brand-driven marketing. Watchouts: Not centered around ad-based lead gen; less automation than PPC-driven tools.	Monthly: $497+
AgentLocator	This Canadian-rooted platform combines IDX websites with built-in PPC lead generation, a strong CRM, SMS drip campaigns, and nurturing tools—all bundled into one. Strengths: All-in-one CRM + lead gen solution, strong follow-up automation. Watchouts: May require configuration to fully sync with U.S.-based tools and services, but integrates well with FUB. “Agent Locator is a good plug-and-play option, especially for Canadian agents.” – Agent in FUB Community	Monthly: $249–$349
CINC	CINC is a premium platform offering IDX websites, a robust CRM, and extensive Google/Facebook ad campaigns. Ideal for high-volume lead teams that want an integrated marketing and conversion system. Strengths: Full-stack solution including ISA options and scalable campaigns. Watchouts: High monthly cost can be prohibitive for teams that don’t utilize the full system.	Monthly: $1,000+

All-in-one platforms like Ylopo, Sierra Interactive, and Real Geeks offer bundled solutions that combine IDX home search tools, branded websites, lead generation, and basic CRM or nurture systems. These platforms are popular with real estate teams that want a full-stack solution under one subscription, especially those without dedicated tech staff. While each has a slightly different pricing model and feature emphasis, they are generally well-regarded for scaling team operations and improving online lead conversion.

However, CRM limitations can be a drawback, particularly if you’re already using a solution like Follow Up Boss. Many all-in-one platforms attempt to keep users within their proprietary CRM systems, limiting flexibility. That’s where Follow Up Boss website integration becomes critical. Ylopo and Sierra Interactive have well-documented syncing capabilities with FUB, making them strong choices for agents who want the power of these front-end systems as well as lead nurturing capabilities without sacrificing the FUB CRM features and overall ease-of-use.

Also if you’re interested in how Follow Up Boss teams use our Open House software to capture more Open House leads, check out one of our daily webinars.

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DIY Website Platforms for Agents

For agents who prefer more control, want to manage costs and don’t mind rolling up their sleeves to get technical here are DIY website platforms are worth checking out.

Squarespace, Wix, and WordPress are known as both flexible and affordable options. These platforms allow for quick setup, customization, and full branding control without relying on a web development team.

While they don’t natively include IDX, they can be paired with tools like RealScout or IDX plugins to add MLS property search functionality. Many agents use these platforms to build a clean, branded site, then enhance performance with external integrations.

Also it’s worth noting that none of these DIY solutions have a direct FUB integration to use for lead capture activities…but there are workarounds including Zapier and email parsing automations.

Why does a Website’s FUB Integration Matter?

When it comes to choosing the best Follow Up Boss website, the most important factor isn’t just beautiful design or IDX functionality—it’s direct integration.

It’s critical to evaluate how cleanly lead data and pixel activity transfers from the front-end website to your Follow Up Boss account. Some website/IDX solutions, like Ylopo, RealScout, and Sierra Interactive, consistently earn praise from agents and teams for having cleanly organized and real-time data transfer to Follow Up Boss. These platforms not only pass contact and behavior data seamlessly but also support tagging, various event/inquiry types, campaign triggers, and logic to match new lead activity to an existing contact.

In contrast, closed platforms or in-house tools like Compass, KW Command, and Brivity are often flagged for sync issues, limited customization, or delays in lead visibility. While these solutions may provide a good solution within their own platform, they lack the openness and data-sharing accuracy required for the ideal FUB integration.

Lastly remember that No tool will succeed without the right systems behind it. Your website is only as powerful as the follow-up structure you build around it—action plans, smart lists, behavior tracking, and consistent outreach. Whether you’re generating leads through PPC or nurturing them long-term with tools like Fello or RealScout, the winning formula is tech + process + persistence. Set up your CRM right, integrate tools that speak directly to FUB, and commit to the long game—because that’s where real ROI lives.