The Essential Open House Marketing Guide
A complete guide for real estate agents & teams that want to make the most of every Open House.
Open House Planning
How to do an Open House in a Gated Community
Here’s how to do an Open House in a gated community and overcome access challenges for prospective buyers for a successful event.
Open House Planning
Open House Sign Placement Services and Tips
Open house sign placement services can save time for real estate teams and agents. Here’s a list of the top services in US & Canada
Open House Planning
Open House Themes Galore!
Open House themes can bring fun and excitement to a traditional real estate Open House. See how agents can attract more clients with themed Open Houses including specific examples.
Open House Planning
Attract Potential Sellers with Neighbors Only Open Houses
A neighbors-only Open House is a proven listing strategy. See examples of neighborhood open houses and how to market them to the community
Open House Planning
Let’s Talk Open House Strategy…
Discover the power of a novel open house strategy in our digital age. Understand buyer sentiments, create impactful networks, all outbound from an authentic weekend show. Learn how an open house stays relevant and advantageous amid online dominance.
Miscellaneous Open House Tips
What Percentage of Homes Sell from an Open House?
Do Open Houses work? What Percentage of Homes Sell from an Open House? These are common questions asked by real estate agents. We’ll run some numbers in order to answer both.
Miscellaneous Open House Tips
Comparing an Open House vs Private Showing Strategy
The comparison between an Open House vs Private Showing is becoming more complicated post NAR Settlement. We’ll evaluate both from agent and client perspectives.
Miscellaneous Open House Tips
What does the NAR Settlement mean for Open Houses?
With the NAR Settlement, Open Houses are expected to increase in activity and importance. Here’s how to adapt and make the most of this change whether you’re looking for buyers or sellers.
Miscellaneous Open House Tips
Open House Safety
Ensure Open House Safety with these tips that range from common sense to the latest safety tech…and what real estate agents should do in the worst-case scenarios.
Miscellaneous Open House Tips
Open House Disclosures and Forms
Open House Disclosures, Forms and notices for agents to follow coming out of the NAR Commissions settlement including state specific requirements at Open Houses
Open House Promotion
Open House Door Hangers
Open House Door Hangers are a targeted way for real estate agents to get the word out for an upcoming Open House. We’ve got amazing templates to use as for your next Open House.
Miscellaneous Open House Tips
Hosting a FSBO Open House?
Want to see both sides of the argument on whether FSBO Open Houses work? We get into it and cover tips and tricks to make this tactic work for you!
What are the Best Follow Up Boss Open House App Integrations?
“Follow Up Boss Open House Apps can lift real estate game to new heights. Explore our guide for top Tools popular among agents, like Ylopo and Listings to Leads.”
Do Open Houses Work?
Do Open Houses work? It depends on a few factors but generally, there’s consensus among real estate agents…
Open House Captions Galore
Engage modern buyers on social media with these catchy Open House captions. It may be just the boost you need to maximize visitors!
Miscellaneous Open House Tips
Open House Rules for Agents
Open house rules for agents. Sure many are common sense…but you’d be surprised how many agents are still breaking many of these guidelines!
Open House Promotion
Open House Drawing
Boost your Open House lead gen with the drawing strategy! Discover best practices, prize ideas, legal concerns and more.
Open House Planning
35+ Open House Ideas to get more Leads
“Open house ideas get successful by going from tours to performances. Experience innovative thematic stagings, interactive costars, educational intermissions, and community rendezvous starring in this theater of the home sale the Broadway Lil Milano way.”
Miscellaneous Open House Tips
How to hold a Virtual Open House
Ready for Virtual Open House magic? Unleash cost-saving, convenience boosting strategies woven with technological advancement to showcase properties like never before.
Open House Promotion
Should you Giddy Up and Go to a Broker Caravan?!
If you want an in-person look at new properties coming on the market you may want to hitch up your wagon to the next Broker Caravan
Miscellaneous Open House Tips
Open House Follow Up Call Script
If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Open House Planning
What to Wear to an Open House
Cracking open the mystique of what to wear to an open house? Every bit helpful as Waze, this breezy guide to perfecting your open house attire combines classic styles—campaigning for jeans, tumble through laughter!
Miscellaneous Open House Tips
Holding an Open House at a New Construction Home
“Discover the ultimate prospecting secret weapon: hosting open houses for new construction homes! Unleash your real estate wizardry at these vibrant showcases of homebuying dreams. Experience the future of success with Open House New Construction!”
Miscellaneous Open House Tips
Open House Food Ideas
Discover tantalizing open house food ideas to make your property shine! Spice up your refreshments with fun and creative snacks and drinks. Start impressing potential buyers today!
QR Code Real Estate Signs
Want to upgrade your signs from static signs to smart signs? It’s actually never been easier because of the…
Open House Planning
Open House Checklist
Open houses remain a powerful tool for real estate agents looking to generate new leads, build their brand, and…
Open House Planning
Luxury Open House Ideas
Go get your finest threads and order some charcuterie because we’re going to dive into the exciting world of…
Open House Promotion
What’s a good turnout for an Open House?
One of the primary goals of holding an Open House is to generate potential leads and offers on the…
Miscellaneous Open House Tips
Open House Scripts
Aside from cold calling, an Open House is the rawest form of the real estate sales process. Here’s why:…
Open House Planning
Open House Flyers
Open house flyers are typically used by real estate agents during an Open House event to provide potential buyers…
Open House Promotion
Open House Signs
On the actual day of your Open House one of the most important marketing elements is your signage. Is…
Miscellaneous Open House Tips
Real Estate Door Hangers
Despite the common perception that any kind of printed marketing left at someone’s house is the same as “junk…
Open House Planning
The Mega Open House
Open houses are a great way to drum up business especially if you are an agent that’s at a…
Open House Planning
How to Make an Open House Questionnaire for Realtors
Ok we can admit it: learning how to craft the perfect Open House Questionnaire doesn’t sound like stimulating reading…to…
Open House Promotion
How to Hold a Broker’s Open House
What is a broker’s Open House? We’ll cover in more detail below but in a nutshell, a Broker’s Open…
Miscellaneous Open House Tips
Hosting an Open House for another Agent
Securing listings can be challenging for real estate agents especially less established agents or agents trying to break into…
Open House Promotion
How to Advertise an Open House
Welcome to the most underrated prospecting strategy in real estate… According to a 2021 NAR study, 53% of buyers…
Open House Planning
How to have a Successful Open House and Convert Visitors into Leads
Well you’re not holding that Open House all weekend because you’ve got nowhere else to be, right? After all…
Open House Planning
The Best Time for an Open House
The “best” Open House times has been a constant debate among agents looking to maximize their Open House attendance…
Open House Planning
How to Prepare for an Open House
Effective performance is preceded by painstaking preparation Brian Tracy When it comes to Open House Preparation there are both…
Open House Planning
Staging Tips for an Open House
It’s important to make a good first impression on potential home buyers Captain Obvious Thank you Captain Obvious…but the…
Open House Planning
Questions to Ask at an Open House
Be prepared for these buyer questions at an Open House so you can demonstrate your property and market expertise.
Open House Promotion
Getting More Open House Sign-in Leads
Unfortunately not every person in your Open House is going to be thrilled about sharing their info so you…
Miscellaneous Open House Tips
Printable Open House Sign-in Sheet vs Digital Open House Sign-in App
Why should I capture contact info from Open House visitors? Holding an Open House is a common way for…
Miscellaneous Open House Tips
11 Open House Tips To Elevate Your Prospecting
Open House tips for real estate agents get more Open House leads…after all, a successful Open House can fill up a client database.
Real Estate Marketing Tips Galore
Editable Listing Checklists for Every Stage of a Sale
We’ve got a Listing Checklist for every step of the process. These easily editable and shareable SOPs will keep the real estate listing process efficient from start to end…
A Compact Guide to Real Estate Ninja Selling
A compact guide for real estate agents looking into the Ninja Selling method including free resources describing the subtle effectiveness of Ninja Selling…
The Best Door Knocking App for Real Estate Agents
Discover the best door-knocking solutions for real estate agents. Compare features, costs of key apps so you can hit the streets for more listings
The Best Way to Generate Real Estate Leads
Discover the best way to generate real estate leads – we cover the most common lead sources that top agents build their businesses around
Real Estate Content Creation Software Guide
“Real estate content creation made easy! This actionable guide breaks down the best tools and practices to amplify your property marketing and engage potential clients.”
Understanding TCPA for Real Estate Agents
Discover TCPA in real estate – navigating essential laws on marketing. We’ll cover compliance, penalties, consent, and the DNC
Why Realtors should Host a Housewarming Party instead of a Closing Gift
Realtor housewarming party ideas to celebrate a buyer’s new home…and add more prospects to your database. Consider this instead of a closing gift!
Using a House Hunting Checklist to Simplify the Home Buying Process
These house hunting checklist templates can save real estate agents and home buyers time in the process of attending property showings
How to do an Open House in a Gated Community
Here’s how to do an Open House in a gated community and overcome access challenges for prospective buyers for a successful event.
What is first substantive contact in real estate?
First substantive contact in real estate involves the first discussions about property, motivation, finances, or other significant topics. Here are all the nuances, regional variations, and disclosures that REALTORS need to be aware of…
Open House Sign Placement Services and Tips
Open house sign placement services can save time for real estate teams and agents. Here’s a list of the top services in US & Canada
100 Open Houses in 100 days
Heard of the 100 Open Houses in 100 days challenge? These are the stories of agents that completed it and documented their results and learnings.
Best Skip Tracing Software for Real Estate Agents
Skip tracing software for real estate agents is effective for getting hard to find property and owner info. Here are the best skip tracing services for realtors.
Open House Themes Galore!
Open House themes can bring fun and excitement to a traditional real estate Open House. See how agents can attract more clients with themed Open Houses including specific examples.
What Percentage of Homes Sell from an Open House?
Do Open Houses work? What Percentage of Homes Sell from an Open House? These are common questions asked by real estate agents. We’ll run some numbers in order to answer both.
Comparing an Open House vs Private Showing Strategy
The comparison between an Open House vs Private Showing is becoming more complicated post NAR Settlement. We’ll evaluate both from agent and client perspectives.
Real Estate Document Management Software That Makes Life Easier
The best real estate document management software for working smarter, ensuring legal compliance, and efficiency.
Real Estate Team Photo Ideas
Browse inspirational real estate team photo ideas to showcase your team’s professionalism on your Meet The Team page or on social media
Google Sheet Mortgage Calculator
Unlock the potential of Google Sheet mortgage calculators – there’s a mortgage calculator for every home purchase (and refinance) situation you can imagine…and we’ve got the best of them listed here
How to Become a Relocation Real Estate Agent
See how to become a relocation real estate agent and build a strong business as a relocation specialist for corporations and military personnel
Open House Safety
Ensure Open House Safety with these tips that range from common sense to the latest safety tech…and what real estate agents should do in the worst-case scenarios.
Get more Listings using Seller Seminars
A seller seminar is a proven way to get more listings. Here’s a repeatable framework for holding these workshops. We’ll cover logistics, marketing and more so you can organize an engaging and productive seminar for sellers.
Mortgage Flyers
Mortgage flyers can be effective for a variety of marketing scenarios. Check out these sample designs that loan officers can use as rate sheets, at Open Houses, and beyond.
Open House Disclosures and Forms
Open House Disclosures, Forms and notices for agents to follow coming out of the NAR Commissions settlement including state specific requirements at Open Houses
Buffini’s 100 Days to Greatness
Buffini’s 100 days to greatness course focuses on client relationships and referrals… but is it really for you? We’ve got reviews from real estate agents and the details on each module so you can decide before buying.
Hosting a FSBO Open House?
Want to see both sides of the argument on whether FSBO Open Houses work? We get into it and cover tips and tricks to make this tactic work for you!
Handwritten Note Companies to Scale Your Thoughtfulness
Handwritten note companies can be effective for real estate agents to cut through the noise. Here are the best handwritten note solutions that are reinventing marketing strategies like geo-farming, past client referrals and more…
How to use Instagram Green Screen like a PRO
Instagram Green Screen effects unlock unlimited potential for real estate social media content. Celebrate your real-estate prowess with amazing VFX…and no green screen needed!
HR Solutions for Real Estate Teams
Picking a HR Solutions for a real estate team can be overwhelming (and boring) but we’ve listed the best HR software platforms here to make this decision super simple.
Homebuyer Workshop
Here is a Homebuyer Workshop format with tips to help real estate agents educate and build trust with first time home buyers that could become clients
What’s a MOFIR??
A MOFIR should invoke FOMO (a fear of missing out) for prospects that will spur them to act. We’ll show how it’s done with examples and videos.
Real Estate Lead Nurturing Tools, Sequences, and Tips Galore
Real estate lead nurturing tips as well as proven campaigns and the best software to turn prospects into clients…
The Power of a Great Real Estate Virtual Assistant
Harness the power of a real estate virtual assistant to streamline operations and boost efficiency. Learn hiring guidelines, management tactics and watch your realty game skyrocket.
Real Estate Market Report Templates and Tips
The right real estate market report template can be an effective tool for engaging sellers and building trust. Check out our top templates and tips for market reports
Seller Net Sheets
Seller net sheets are essential for listing agents to calculate the sale proceeds for a seller guaranteeing a smoother sale
Deep dive into how Real Estate Teams Split Commissions with Agents
When it comes to Real Estate Teams commission structures there’s a lot of factors to consider…but this article breaks it ALL down.
Luxury Real Estate Flyers
Luxury real estate flyers can deliver a lasting positive impression if you select the right designs and marketing approaches. Here are templates and strategies agents can use immediately!
Realtor Marketing Materials
Realtor marketing materials that real estate agents can use for any marketing or branding campaigns including flyers, postcards, signs, and more…
Do Open Houses Work?
Do Open Houses work? It depends on a few factors but generally, there’s consensus among real estate agents…
Picking the Best Real Estate Website Builder
Time to refresh that website? Choosing the best real estate website builder can be overwhelming but we’ve listed the best solutions plus ranked the top features for realtors
How does a Realtor get paid on New Construction
A Realtor’s commission on a New Construction transaction isn’t always straightforward – here are the various commission structures real estate agents should know about…
Real Estate Text Message Marketing
Real estate text message marketing is a high engagement tool used by top agents and teams. Here are the best SMS tools and campaigns to skyrocket engagement.
Nextdoor Real Estate
See how Nextdoor real estate promotion can add a digital layer to your community engagement and create more business. Whether it’s using Nextdoor Ads or just as a free user, we’ve got tips!
How to Structure a Real Estate Team
Learn how to structure a real estate team for success. Explore the various team models and how to grow from a single agent to leading a small team and beyond!
Open House Rules for Agents
Open house rules for agents. Sure many are common sense…but you’d be surprised how many agents are still breaking many of these guidelines!
Picking the Best Comparative Market Analysis Tool
A Comparative Market Analysis tool is crucial to win listings. Here are the best CMA tools so real estate agents engage sellers with insightful pricing discussions.
Winning a Listing Presentation
Deliver amazing listing presentations with best-in-class software and proven presentation tactics. When you use these tips to convey your skills and experience, sellers will have no other choice but to pick you!
Software for Real Estate Teams
Reimagine software for real estate teams with CRM, Transaction and Marketing Automation Tools. Elevate productivity, enhance team collaboration and boost sales funnel performance.
Realtor Gifts for Clients
Realtor client gifts are the key to long-term connections, client referrals and building out key channels for repeat business. Explore their potential in our fun, helpful blog post and unwrap something special!
Real Estate Marketing Automation
Using Real Estate Marketing Automation means working smarter (not harder) and can make the difference between being average and exceptional! We’ll review marketing activities that are best suited for automation and dive into the best tools to use.
Open House Follow Up Call Script
If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Best Real Estate Coaches
Sharpen your real estate prowess with dynamic mentorship. Real estate coaches bring accountability and innovative strategies that help your business achieve new heights. Let’s dive in!
Real Estate Podcasts
Get advice from top coaches and agents poured directly into your ears with these top real estate podcasts. 30+ of the best real estate podcasts delivering insights, expert knowledge, and industry trends. Tune in, triumph, repeat.
Mortgage Memes
Missed rate lock alert? Angry agents? Careless clients? Yes we’ve got mortgage memes for all of these scenarios and more. Sometimes a little humor is just what the underwriter condition called for…
Expired listing scripts
Expired listing scripts can unlock gains in your listing prospecting…but not without challenges. Conquer these prickly sellers with scripts, videos, and live cold calling examples.
Real Estate Drone Video
“Revolutionize your property’s grandeur with real estate drone video. Learn innovative techniques, like reveal shots, to captivate potential buyers.”
QR Code Signs
QR Code Signs are revolutionizing real estate marketing – understand why. Check out actual QR code sign designs being used by agents!
FSBO Scripts
FSBO scripts that can convert even the crustiest For Sale By Owner. This fun, friendly, and creative guide will turn tough FSBO situations into victories! Unleash these magic words and watch the results!
Client Appreciation Event Ideas
Client appreciation event ideas that’ll make your past clients EAGER to refer you! From unique experiences to exquisite food tastings, cultivate lasting connections in style!
Real Estate Memes
The real estate business can get tense with client emotions, intense negotiations, and cutthroat competition. Yet, as with all things in life, there’s a lighter side to life as a REALTOR. These hilarious real estate memes are sure…