The Essential Open House Marketing Guide
A complete guide for real estate agents & teams that want to make the most of every Open House.
Open House Planning
35+ Open House Ideas to get more Leads
“Open house ideas get successful by going from tours to performances. Experience innovative thematic stagings, interactive costars, educational intermissions, and community rendezvous starring in this theater of the home sale the Broadway Lil Milano way.”
Miscellaneous Open House Tips
How to hold a Virtual Open House
Ready for Virtual Open House magic? Unleash cost-saving, convenience boosting strategies woven with technological advancement to showcase properties like never before.
Open House Promotion
Should you Giddy Up and Go to a Broker Caravan?!
If you want an in-person look at new properties coming on the market you may want to hitch up your wagon to the next Broker Caravan
Miscellaneous Open House Tips
Open House Follow Up Call Script
If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Open House Planning
What to Wear to an Open House
Cracking open the mystique of what to wear to an open house? Every bit helpful as Waze, this breezy guide to perfecting your open house attire combines classic styles—campaigning for jeans, tumble through laughter!
Miscellaneous Open House Tips
Holding an Open House at a New Construction Home
“Discover the ultimate prospecting secret weapon: hosting open houses for new construction homes! Unleash your real estate wizardry at these vibrant showcases of homebuying dreams. Experience the future of success with Open House New Construction!”
Miscellaneous Open House Tips
Open House Food Ideas
Discover tantalizing open house food ideas to make your property shine! Spice up your refreshments with fun and creative snacks and drinks. Start impressing potential buyers today!
QR Code Real Estate Signs
Want to upgrade your signs from static signs to smart signs? It’s actually never been easier because of the…
Open House Planning
Open House Checklist
Here’s an Open House Checklist to guide and simplify the planning process for a successful open house. Below each…
Open House Planning
Luxury Open House Ideas
Go get your finest threads and order some charcuterie because we’re going to dive into the exciting world of…
Open House Promotion
What’s a good turnout for an Open House?
One of the primary goals of holding an Open House is to generate potential leads and offers on the…
Miscellaneous Open House Tips
Open House Scripts
Aside from cold calling, an Open House is the rawest form of the real estate sales process. Here’s why:…
Open House Planning
Open House Flyers
Open house flyers are typically used by real estate agents during an Open House event to provide potential buyers…
Open House Promotion
Open House Signs
On the actual day of your Open House one of the most important marketing elements is your signage. Is…
Miscellaneous Open House Tips
Real Estate Door Hangers
Despite the common perception that any kind of printed marketing left at someone’s house is the same as “junk…
Open House Planning
The Mega Open House
Open houses are a great way to drum up business especially if you are an agent that’s at a…
Open House Planning
How to Make an Open House Questionnaire for Realtors
Ok we can admit it: learning how to craft the perfect Open House Questionnaire doesn’t sound like stimulating reading…to…
Open House Promotion
How to Hold a Broker’s Open House
What is a broker’s Open House? We’ll cover in more detail below but in a nutshell, a Broker’s Open…
Miscellaneous Open House Tips
Hosting an Open House for another Agent
Securing listings can be challenging for real estate agents especially less established agents or agents trying to break into…
Open House Promotion
How to Advertise an Open House
Welcome to the most underrated prospecting strategy in real estate… According to a 2021 NAR study, 53% of buyers…
Open House Planning
How to have a Successful Open House and Convert Visitors into Leads
Well you’re not holding that Open House all weekend because you’ve got nowhere else to be, right? After all…
Open House Planning
The Best Time for an Open House
The “best” Open House times has been a constant debate among agents looking to maximize their Open House attendance…
Open House Planning
How to Prepare for an Open House
Effective performance is preceded by painstaking preparation Brian Tracy When it comes to Open House Preparation there are both…
Open House Planning
Staging Tips for an Open House
It’s important to make a good first impression on potential home buyers Captain Obvious Thank you Captain Obvious…but the…
Open House Planning
Questions to Ask at an Open House
Whether you’re a home buyer that’s about to hit the Open House circuit this weekend OR you’re an agent…
Open House Promotion
Getting More Open House Sign-in Leads
Unfortunately not every person in your Open House is going to be thrilled about sharing their info so you…
Miscellaneous Open House Tips
Printable Open House Sign-in Sheet vs Digital Open House Sign-in App
Why should I capture contact info from Open House visitors? Holding an Open House is a common way for…
Real Estate Marketing Tips Galore
Realtor Gifts for Clients
Realtor client gifts are the key to long-term connections, client referrals and building out key channels for repeat business. Explore their potential in our fun, helpful blog post and unwrap something special!
Real Estate Marketing Automation
Using Real Estate Marketing Automation means working smarter (not harder) and can make the difference between being average and exceptional! We’ll review marketing activities that are best suited for automation and dive into the best tools to use.
Open House Follow Up Call Script
If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Best Real Estate Coaches
Sharpen your real estate prowess with dynamic mentorship. Real estate coaches bring accountability and innovative strategies that help your business achieve new heights. Let’s dive in!
Real Estate Podcasts
Streamline your realtor grind with our handpicked collection of best real estate podcasts – delivering dynamic insights, expert knowledge, and industry trend updates at your convenience. From wide-eyed newcomers to tenured professionals, keep that Monopoly mindset! Tune in, triumph, repeat.
Mortgage Memes
Missed rate lock alert? Angry agents? Careless clients? Yes we’ve got mortgage memes for all of these scenarios and more. Sometimes a little humor is just what the underwriter condition called for…
Expired listing scripts
Expired listing scripts can unlock gains in your listing prospecting…but not without challenges. Conquer these prickly sellers with scripts, videos, and live cold calling examples.
Real Estate Drone Video
“Revolutionize your property’s grandeur with real estate drone video. Learn innovative techniques, like reveal shots, to captivate potential buyers.”
QR Code Signs
QR Code Signs are revolutionizing real estate marketing – understand why. Check out actual QR code sign designs being used by agents!
FSBO Scripts
FSBO scripts that can convert even the crustiest For Sale By Owner. This fun, friendly, and creative guide will turn tough FSBO situations into victories! Unleash these magic words and watch the results!
Client Appreciation Event Ideas
Client appreciation event ideas that’ll make your past clients EAGER to refer you! From unique experiences to exquisite food tastings, cultivate lasting connections in style!
Real Estate Memes
The real estate business can get tense with client emotions, intense negotiations, and cutthroat competition. Yet, as with all things in life, there’s a lighter side to life as a REALTOR. These hilarious real estate memes are sure…
How a Real Estate Inside Sales Agent (ISA) can Save Time and Drive Growth
If you’re exploring how to maximize your prospecting efforts without cramming more tasks on your plate…this one’s for you. In this post we’ll be covering how a real estate ISA, or Inside Sales Agent…
Geo-farming in Real Estate
Want to become the “go to” agent in a neighborhood? It can’t be done overnight, but using a geographic farming strategy (aka geo-farming) it can be done.
With geo farming, you’re blanketing an entire neighborhood with your branding and marketing, winning over mindshare one block at a time…
What to Wear to an Open House
Cracking open the mystique of what to wear to an open house? Every bit helpful as Waze, this breezy guide to perfecting your open house attire combines classic styles—campaigning for jeans, tumble through laughter!
Funny Real Estate Quotes for Social Media Marketing
Navigating the world of real estate can be a serious endeavor, filled with market analyses, intense negotiations, and paperwork galore. Yet, as with all things in life, there’s a lighter…
Learn from the Best Real Estate YouTube Channels
Journey into the enchanting world of real estate YouTube! Improve with swipe-stopping marketing, dazzling audience interaction, SEO wizardry, the glamour of collaborations, and absolute consistency! Buckle up, Katherine Hepburns of Property!
Lights, Camera, Action! Real Estate Video Ideas Galore
Lights, camera, action! Unveil the secrets to real estate videos that’ll sell like hotcakes. Engage your viewers with captivating content, foster relationships through comments, and thank new followers. Lights, camera, engagement! 🎥🏡 #RealEstateVideos
Reach Max Efficiency with a Real Estate Transaction Coordinator!
Unleash the superpowers of a real estate transaction coordinator! Find the perfect fit – full-time vs part-time TCs. Cost and expertise compared. Get more efficient results today
Realtor Swag
Discover the ultimate guide to real estate swag—from chip clips to pop sockets! Boost your brand and captivate clients with durable, customized goodies. Glam up your marketing game now! #RealEstateSwag
Real Estate Facebook Groups
Unleash your inner real estate jedi in the lively and lighthearted realm of real estate Facebook groups. Join the camaraderie, laughter, and expertise as professionals gather to share, learn, and connect. Gain mastery over your online presence today!
Luxury Real Estate Business Cards
“Shake up luxury real estate with captivating business cards! From premium paper to digital sleekness, learn how to leave a lasting impression and win those clientele hearts. Make a statement, seal the deal.”
Part Time Real Estate Agent Tips
“Can part-time real estate agents rock the industry? Discover practical strategies and emphasis on quality service over hours worked. Find out here!” 🏡🌟 #parttimerealestateagent #hustlingheroes
Holding an Open House at a New Construction Home
“Discover the ultimate prospecting secret weapon: hosting open houses for new construction homes! Unleash your real estate wizardry at these vibrant showcases of homebuying dreams. Experience the future of success with Open House New Construction!”
Open House Food Ideas
Discover tantalizing open house food ideas to make your property shine! Spice up your refreshments with fun and creative snacks and drinks. Start impressing potential buyers today!
Wanna be a Real Estate Agent that Works for a Builder?
From structure to freedom, being a builder’s real estate agent has its pros and cons. Learn about the challenges, perks, and secrets to thrive in this dynamic role!
EDDM Real Estate Postcards
Do you want to send mailers to every address in a specific area without having to bust out your sleuthing and spreadsheet skills to execute a custom direct mail campaign…
Real Estate Teams
Are you interested in learning about being part of a real estate team vs being an independent agent? Well, you’re in luck because in today’s blog post, we’re diving deep…
Home Builder Marketing
Is it time to bring in the sign spinners? If so, you must be in marketing mode on your new development. That’s why we’re diving headfirst into everything home builder…
Just Sold Postcards
If an amazing sale happens in a neighborhood and no one knows about it, did it ever happen? Well technically yes, but if the agent that sold the property doesn’t…
Real Estate Leads where Agents Pay at Closing
Want more leads and don’t want to pay? Or at least pay upfront for the leads? It’s a tantalizing promise: leads that you only pay for when you close the…
Best Tablet for Realtors
Choosing the best tablet for Realtors can be challenging, not only because of all the current options, but also because new models are coming out constantly and buyer’s remorse and…
The Golden Letter in Real Estate
So, what are golden letters? Golden Letters are a tactic where an agent sends a targeted letter to homeowners, in a specific neighborhood. This letter typically expresses interest from home…
ChatGPT for Real Estate Agents
Ready to embark on a virtual adventure that might just change the game for your real estate marketing and business operations…as well as your time management? In this article we’re…
Realtor Closing Gifts
Fact: the majority of deals for established agents, come from referrals and past clients. Myth: an agent doesn’t need to do anything for past clients to work with them again…
Circle Prospecting in Real Estate
Even in this digital age where half of our interactions involve a “like” and/or emoji, there are still traditional strategies that work (albeit with more sophisticated tools ). Circle prospecting…
Listings Needed!
Are listings needed asap in your biz? Are you a real estate agent searching for listings like your keys that went missing? You’re not the only one searching high and…
Door Knocking in Real Estate
We’re tackling one of the most raw prospecting tactics out there – door knocking. That’s right, the strategy that puts you directly on someone’s doorstep with the hopes of generating…
The LPMAMA Real Estate Script
Are you struggling to convert buyer leads into closed deals? Do you find yourself fumbling for the right words when a convo starts to wane with a home buyer? Well,…
How to get Listings in Real Estate
Listings. Most agents want as many listings as possible. After-all, listings naturally attract serious buyers. So establishing yourself as a listing agent in a market OR at least having a…
Sphere of Influence – SOI Real Estate Tactics
Some things will never change when it comes to real estate. The importance of Sphere of Influence prospecting is likely one of those things. And if you’re not hip to…
Real Estate Hashtags
Real estate hashtags are a powerful tool for marketing your business and gaining exposure. Used correctly, they can help you reach the right audience, build relationships with potential clients, and…
Open House Scripts
Aside from cold calling, an Open House is the rawest form of the real estate sales process. Here’s why: You’ve got visitors entering a property with their guard up. Many…
Mastering TikTok for Real Estate Agents
TikTok is an incredibly popular social media platform with over one billion active users. While it’s often associated with dance and music videos, real estate agents can use TikTok to…
Real Estate Reels for Instagram
When it comes to boosting your real estate business, you know the importance of standing out from the competition. Reels—the short looping videos available on Instagram (yes the ones popularized…
The Mega Open House
Open houses are a great way to drum up business especially if you are an agent that’s at a stage where your referral and past clients opportunities aren’t plentiful. We’ve…
Complete Guide to QR Codes for Real Estate
Real estate clients nowadays are a bit spoiled. Seemingly everything is a few taps away on their smartphone and they expect real estate information to be just as easily accessible….
Why a Virtual Assistant For Your Real Estate Business Can Help Your Marketing Efforts
Guest Post Table of Contents How Can a Virtual Assistant For Real Estate Help Your Marketing? What Do Real Estate Virtual Assistant Services Offer? What Tasks Could You Delegate to…
Real Estate Guerrilla Marketing Ideas
Guerrilla Marketing for Real Estate As a real estate agent, you’re constantly promoting your business in order to keep clients in your deal flow. You’ve probably handed out business cards,…
Real Estate Listing Photography Tips For Agents
In a competitive real estate market like today’s, your listing photos need to stand out to catch the attention of potential buyers and get them in the door. That’s because…
Essential Guide for Real Estate CRM Software
The idea of a “CRM” isn’t obvious for many business owners (including real estate agents). It’s a bit strange because the idea of “customers” is extremely obvious. Still the need…
Instagram Real Estate Video Ideas
Instagram is one of the top social media platforms, with almost 1.4 billion users worldwide and 170 million users in the USA alone. Now it seems like every real estate…
9 Real Estate Social Media Marketing Tips From Top Agents
The connection between social media and real estate might not be that evident at first. In fact, you might be asking yourself, why would a real estate agent need to…
Real Estate Blog Tips, Including Content Ideas
When you start your blog, one of the hardest things is hitting the ground running. The amount of information out there can be overwhelming. It is difficult to know where…
Which Real Estate Blogging Platform Is Right For You?
What to consider when real estate blogging to bring awareness to your business and expertise. Blogging provides a vehicle into which you can pour all of your knowledge and unique…
How Real Estate Agents Can Maximize Their Referral Game
Who do you look to when choosing a brand for a large purchase? Chances are, you ask the people you know (and trust) about their preferred products and customer service…
Project Management Tools Every Real Estate Agent (Might) Need
Time management, for real estate agents, can be one of the most challenging career aspects. Let’s face it, it’s challenging for everyone, but you have particular needs—and since there are…
Free Social Media Tools for Real Estate Agents
In today’s competitive real estate market, your social media presence is essential for building your network, nurturing leads, and setting you apart as an expert in your field. There are…
Creative Real Estate Property Descriptions
UPDATE: Below we’re testing an artificial intelligence tool for writing property descriptions. It uses OpenAI’s ChatGPT to generate compelling and engaging descriptions that reflect the property details that you add…
Open Home Pro vs Spacio vs Curb Hero
While Open Home Pro was the first to market with their Open Home Pro iPad app, they’ve since been left behind in terms of features, and ratings. Spacio’s app has…