Real Estate Content Creation Software Guide

First off, we understand. You probably didn’t become a real estate agent to spend hours each week creating content for your business (OK learning those choreographed dance moves was probably a nice consolation prize).

But nowadays, content is important to build trust, market yourself, and stay top of mind…and this means that content creation tools are critical for agents to understand so they stay competitive.

And the content game has been elevated too because it’s such a crowded marketplace. Cookie cutter posts won’t help agents standout. It’s about thoughtful, high-quality visual assets, professional editing, engaging copy and posting regularly.

However, producing this type of content consistently can be time-consuming and challenging without the right tools. This is where AI-powered and digital solutions come in, simplifying the process and allowing agents to focus on what they do best—selling homes.

From video editing software that enhances listing tours to AI-generated captions that improve engagement, creating seriously great real estate content has never been more accessible. Below we’ll go over the right tools for the job to help agents streamline their workflows, create compelling marketing materials, and maintain a strong online presence with minimal effort. Here are the key points we’ll hit:

• Most Popular Real Estate Content Creation Tools
• Real Estate Video Editing Tools
• AI Writing Copy Tools
• Graphic Image Design Tools
• Choosing the Right Tool for Your Needs

By adopting the right tools, agents can simplify real estate content creation process and save time…which enables agents to focus more on client interactions and closing deals, rather than spending excessive time on content production.

Most Popular Real Estate Content Creation Tools

We assembled a list based on the recommendations from agents that are cranking high quality with regularity.

Below we’ll go deeper on many of these solutions.

Best Tools for General Video Editing

Video is, by far, the most important type of media for real estate agents because consumers engage more with it which means social platforms prioritize it. attention, builds trust, and drives engagement more effectively than any other format. Just as a single data point:

Listings with video receive 403% more inquiries

– NAR

Obviously there are correlation vs causation arguments on stats like this BUT the fact remains, consumers love consuming those real estate videos whether it’s video tours, REALTOR day-in-the-life, market reports, pro tips, neighborhood highlights, and funny dance videos with your team. So let’s explore the best editing software to make your video content shine:

CapCut is a versatile video editing app with AI-powered tools, including automatic subtitles, filters, and transitions, making it easy to create high-quality social media content. NOTE: CapCut is made by TikTok parent company Bytedance so in the past there have been regional restrictions downloading and using the app. Here’s a CapCut video explainer.

InShot is a user-friendly mobile video editing app designed for quick edits, offering features like trimming, speed adjustments, and music overlays. It’s a great choice for real estate agents who need a simple, on-the-go editing solution.

InVideo AI is a web-based video editor that uses artificial intelligence to generate professional-looking videos from text inputs, templates, and stock footage. This tool is perfect for agents looking to quickly create promotional videos, listing showcases, and market updates.

Opus Clip is an AI-powered video editing tool which is most well known for taking long-form videos and selecting engaging shorts that are optimized for social media platforms. It’s great for real estate agents who want to create multiple bite-sized pieces of content from a single longer video…but keep in mind the AI can sometimes make suboptimal choices in selecting the clips. Here’s a video tutorial on Opus Clip.

Submagic is another AI-powered video editing platform that helps creators quickly produce engaging short-form videos. It automatically generates accurate captions in multiple languages, adds trendy templates and effects, and even selects relevant B-roll footage to enhance videos. Submagic aims to simplify and speed up the video editing process, making it easier for creators to produce high-quality content for social media and other platforms.

Filmora is a powerful video editing software with an intuitive drag-and-drop interface, AI-driven effects, and advanced editing tools. It’s definitely on the more advanced side when it comes to usability but for for real estate agents who want professional-grade videos it may be worth the learning curve. Here’s a beginner tutorial.

For AI-powered editing, Opus Clip and InVideo AI automate the creation of short-form content by repurposing longer videos into engaging highlights. These tools are useful for agents who want to maximize content distribution without investing significant time in manual editing. HeyGen specializes in AI-driven avatar videos, which can be used for personalized virtual tours or client updates. By leveraging these video editing tools, agents can improve their *real estate content creation* process and consistently produce high-quality videos that attract potential buyers.

What about AI to generate captions?

Adding captions and subtitles to videos is essential for improving accessibility, engagement, and retention. Many viewers watch real estate content on social media with the sound off, making clear, well-timed captions a necessity. AI-powered tools like the Captions App (and also Submagic.co which we covered above) automate the process, saving agents time while ensuring high accuracy. Here’s a video showing how the Captions App can generate captions quickly, sync them with speech, and offer customization options for font styles and positioning.

Graphic Image Design Tools

Yes static graphic design still has a place in your content creation process. Not every piece of content must be a video and sometimes images are a much better fit for conveying information. An obvious case where still graphics will always be relevant is in print marketing like flyers.

But there are also examples on social media where a graphic may be the best choice. For example if you’re promoting a new listing, Open House, or recent sale, having a single post with all the details in the frame is much more efficient.

It doesn’t mean that you can’t have a separate video home tour post…but sometimes people just want to get the facts.

So here are a few Graphic Design solutions to consider:

Canva is a great starting point for real estate agents looking to create professional, eye-catching marketing graphics without needing advanced design skills. With thousands of customizable templates, agents can quickly design listing flyers, social media posts, business cards, and even email newsletters. The platform’s drag-and-drop interface makes it easy to add branding elements like logos, fonts, and color schemes, ensuring a consistent and polished look across all marketing channels.

Beyond static graphics, Canva also offers AI-powered tools and video editing features, allowing agents to create listing videos, market updates, and animated social media ads. With Canva’s Magic Write (AI copywriting) and background remover, agents can enhance listing photos, generate compelling property descriptions, and create engaging presentations for potential clients. Whether for print or digital marketing, Canva helps real estate professionals save time, stand out, and generate more leads with visually appealing content.

Adobe Express is a powerful yet user-friendly design tool that allows real estate agents to create professional marketing materials quickly. With ready-to-use templates, agents can design listing flyers, open house announcements, and branded social media posts in minutes. The AI-powered background remover and text effects help enhance listing photos and make property details stand out. And not to be confused with the more pricey titles in the Adobe creative suite, Adobe Express offers a freemium option for those unable or willing to pay Adobe’s steep Photoshop subscription fees.

Additionally, Adobe Express offers basic video editing tools, allowing agents to create short promo videos, client testimonials, or property highlights with ease. The one-click resizing feature ensures content looks great across platforms like Instagram, Facebook, and LinkedIn. With cloud-based storage and mobile accessibility, agents can edit and publish content on the go, making Adobe Express a convenient all-in-one marketing tool.

Gooey.ai is an AI-powered content creation platform that helps real estate agents automate and enhance their social media marketing. Using AI, agents can generate property descriptions, engaging captions, and even real estate blog content with minimal effort. This tool is especially useful for agents who want to maintain an active online presence but don’t have time to write and design content from scratch.

Beyond text-based content, Gooey.ai also offers AI-powered image enhancements and branding tools, helping agents create eye-catching social media posts and marketing visuals. By leveraging Gooey.ai, real estate professionals can streamline content creation, stay consistent with their branding, and attract more leads through high-quality, AI-enhanced marketing materials.

Visible Electric is an AI-powered tool designed for creating high-quality real estate images and graphics. Agents can use this platform to enhance listing photos, generate marketing visuals, and create professional graphics for social media and websites. The AI technology helps improve image clarity, adjust lighting, and even create virtual staging for empty properties.

One of the standout features of Visible Electric is its ability to generate AI-powered property visuals, allowing agents to showcase potential renovations or design concepts to clients. This tool is ideal for realtors who want to elevate their visual marketing efforts and present properties in the best possible light. With Visible Electric, agents can create visually compelling content that attracts buyers and makes listings stand out in a competitive market.

High-quality visuals are essential for real estate content creation especially when making static graphics. Whether you’re designing social media posts, listing flyers, or branding materials tools like Canva, Adobe Express, Gooey.ai, and Visible Electric offer user-friendly solutions for creating professional graphics without the need for advanced design skills. These platforms provide customizable templates, drag-and-drop functionality, and AI-powered features to help agents produce polished content quickly.

Selecting the best real estate content solution for your needs

With so many options available, selecting the right real estate content creation tool depends on factors like ease of use, pricing, and specific features. Beginners may prefer user-friendly platforms like CapCut or Canva, which offer drag-and-drop functionality and intuitive interfaces. More advanced users might benefit from Filmora or InVideo AI, which provide enhanced customization options and AI-powered automation. Understanding your level of expertise will help narrow down the best tool for your workflow.

Pricing is another key consideration. Many of the tools above offer free versions with basic features, while premium plans unlock advanced capabilities like AI-generated captions, high-resolution exports, or automation features. We have a separate post that exclusively lists free social media software for agents here.

Unfortunately though there’s a tired adage that applies really well here. The best content creation tool is the one you use (and use a LOT).

The key to successful real estate content creation goes beyond simply using the right tools—it requires a balance of branding, strategy, and authentic engagement.

Speaking of balance, it’s worth thinking about an “edutainment” based approach where you educate and entertain your audience.

• Well informed content helps establish credibility
• Interactivity invites engagement which helps content spread on social platforms

Also note that AI can be a powerful assistant, but human oversight ensures accuracy and authenticity. By combining cutting-edge technology with thoughtful marketing strategies, agents can elevate their content, increase visibility, and ultimately drive more leads and sales in today’s competitive market.