100 Open Houses in 100 days

Sustained motivation and accountability are typical characteristics of a successful person and in a career like real estate they can be absolute requirements to achieve success.

For better or worse, real estate agents have an unconventional schedule…and that flexibility can leave space for inefficiency unless the right structure is in place.

For newer agents, this “flex time” is a bigger issue just because there are SO many options to invest limited time. This is why challenges like doing 100 Open Houses in 100 days can be helpful. Not only do they drive results (yes Open Houses do work!), but it adds focus and structure to a schedule.

Whether agents are new to the market or simply looking to build momentum and generate more leads, this approach helps increase exposure to potential buyers and sellers and immerse yourself in the market your serving.

It’s also an intense program which can feel like drinking from a firehose, or worse yet, being waterboarded :/

As with any systematic venture, it requires a balance of planning and consistent execution. And as many who’ve tried any “100 day challenge” will tell you, it also requires a major dose of will power to stay the course.

Here we’ll cover a few agents that conquered AND documented their 100 Open Houses in 100 days challenge and we’ll summarize expected outcomes, tips, and learnings to consider before starting this journey.

• 100 Open Houses in 100 days Challenge Winners
• Starting Strong
• Plan Ahead but Be Flexible
• Persistence is Key
• Focus on Building Relationships
• Master the Timing
• Maximize Marketing Efforts
• What to do on “Off Days“

100 Open Houses in 100 days Challenge Hall of Fame

Peyson Roberts (Team lead at Obsidian Group)

Peyson from Palm Desert, CA is probably the best documented 100 Open Houses in 100 days Challenge participant. He attributed 26 deals from completing this challenge!

Below is Peyson’s interview on Labcoat Agents but he’s also appeared on

Want more info on Peyson’s journey and results check out these videos:

• 26 Deals from 100 Open Houses in 100 Days
• RE Mastermind: 100 Open Houses in 100 days with AMAZING results

Rico Roberts (Keller Williams Preferred agent)

Rico implemented the 100 Open Houses in 100 days challenge as a new agent in 2023 and was very intentional about the entire process. Now he’s considered an elite agent and mentors new agents to follow his path.

An Anonymous REALTOR on Reddit

Whodathunkit, someone with the handle RapLorde on the /realtors subreddit chronicled every week of their 100 Open Houses in 100 days challenge. Not only is their entire story well documented, but thousands of others commented on the journey making for a very interesting discussion.

Here are links to the anonymous agents’ posts from the first five weeks of their 100 days of doing 100 Open Houses – including a snippet summarizing their sentiment from each week.

• Week 1: I will say an Open House a day minimum is a lot, even missing 2 days and its draining. I have the routine down however at this point, which makes it easy although not very much traction to all but 1 Open House.
• Week 2: To start, exciting news, my Open House last Sunday had over 25 people coming in! I worked it with my mentor and she brought in a mortgage lender, and the 3 of us were unstoppable! We secured 2 same day appointments, one of which led to a signed BBA & Listing Agreement! The other appointment is in a warm state. I am also working on submitting my first offer today!!
• Week 3: I went to my Open House, I see she got the home in pending (this happened apparently the same day I scheduled my OH. She also didn’t enter it in MLS.) I spoke with my mentor who advisde its probably not worth doing as its not in MLS and sold, I called the broker and she was PISSED I didn’t want to do the OH anymore stating “Online MLS / ZIllow is not needed, nor do we need to disclose home is pending”
• Week 4: I’m trying a new tactic, the prior 3 weeks I have been doing an Open House a day…now I’ve decided on a new routine. 
Sunday, Thur, Fri, Sat – 2 Open Houses each day! 
If anyone has advice as to how to better this routine, let me know! I think after 4 weeks I am enjoying this style better!
• Week 5: People keep telling me “Quality over Quantity” in my office – but I don’t understand. I can do 2 Open Houses easy, 3 hours each any day no problem, so if anyone can elaborate on what they think others mean, let me know! I have asked btw and they always say “You could do better if you did less” which I don’t think is true.

Definitely check out the comments on these posts…as they range from incredibly helpful to downright abhorrent – it’s Reddit after all 🙂

Starting strong

Just the thought of starting a challenge where over the next 100 days you’ll be doing 100 Open Houses is intimidating and can bring on bouts of anxiety. How do you even start? For example, how do you make sure you’ll have enough opportunities to even do that many Open Houses?

One example from Rico’s story is that for the first 4 weeks of the challenge he shadowed other experienced agents while they hosted Open Houses. It made it much easier to get going AND provided invaluable training.

Once in a routine assisting another agent while they host Open Houses, it’s easier to transition gradually into being the primary agent hosting an Open House. This process also buys time to coordinate who’s listings you’ll be hosting Open Houses for. As we’ll get into below, scheduling is a big component to completing this challenge.

Plan Ahead but Be Flexible with Scheduling

When doing a massive volume of Open Houses like the 100 days challenge requires, scheduling is absolutely crucial. There’s lots of groundwork that needs to be laid to host other agents Open Houses and coordinating all of that can feel like a full time job. Here are some tips to ease planning out 100 Open Houses in 100 days:

• Setting your schedule for the entire week at least 3-4 days ahead can help you stay organized while leaving room for tasks like designing flyers and posting on social media.
• Despite the planning, flexibility is key—properties can sell at the last minute, and adjustments will need to be made.
• Hosting open houses at the same property multiple times can simplify logistics, maximizing marketing efforts, and strengthens recognition in the area.
• Sticking to a small geographical area can make managing multiple Open Houses more practical, particularly if you are hosting two or three in one day.
• Avoid committing to lengthy Open Houses. The ideal length is two hours…though typically Open Houses run three hours so expect quite a few of those. Just stay away from 4+ hour Open Houses.
• After scheduling an Open House, search for other properties nearby and coordinate with listing agents to host theirs as well.

Lastly, here’s a tip that other agents shared: Completing 100 Open Houses in 100 days isn’t necessarily about doing an Open House every day. Multiple Open Houses can be done in a single day (especially Saturday and Sunday) which leaves “off days” which can be used for all the other personal and professional demands.

Persistence is Key

When you’re committed to hosting 100 Open Houses in 100 days, not every day will be a success. You might encounter days where traffic is minimal, or you don’t generate any immediate leads. However, it’s important not to view these days as wasted time. Consistency is crucial in real estate, and even on slow days, you’re laying the groundwork for future opportunities. Every Open House – no matter the turnout – is another chance to maintain visibility in your market.

Focus on Building Relationships

We’re actually not talking just about relationships with prospective clients here. That’s obvious at this point but if you want some tips on how to build connection with people at Open Houses check out our post on Open House scripts and the LPMAMA tactic.

But to coordinate 100 Open Houses in just 100 days, there is a LOT of networking with agents involved. There’s trust and a track record being built which translates into a stronger network.

In real estate that network is valuable so don’t underestimate that part of the process and how it can serve you in the long run. And on that note, don’t abuse the trust agents are putting in you to host an Open House at their listings. It can come back and bite you.

One aspect of Curb Hero’s Open House software is the summary email that gets sent after every Open House. This is a great digest to share back with the agents you hosted Open Houses for as it shows you put in the work and are holding yourself accountable (and use cutting edge software in your business too!). And did we mention it’s free??

Master the Timing

Yes much of your timing is dictated by the brutal schedule of back-to-back Open Houses you’re planning BUT whenever you can focus on time slots that align with the potential buyer’s schedules.

We’ve got a post on the best times for Open Houses that also covers unconventional times to host Open Houses (which may be especially helpful when trying to jam 100 Open Houses in 100 days).

Early afternoons on weekends are typically the most productive time slots, as this is when many prospective buyers have the flexibility to visit multiple properties. Scheduling your Open Houses between 12:00 p.m. and 3:00 p.m. on a Saturday or Sunday often provides the best opportunity to attract serious buyers.

That said, some agents also find success with weekday evening Open Houses, especially in busier markets where buyers may not have time to visit homes over the weekend. For evening Open Houses, consider hosting them from 5:00 p.m. to 7:00 p.m., capitalizing on the post-work hours. However, this can vary depending on your clientele and local trends, so it’s always beneficial to experiment early on to see what works best in your specific market. You’ll need to be flexible and adapt your timing based on this valuable feedback.

Regardless of the day and time you choose, limiting the duration of each Open House to 2-3 hours helps maintain efficiency and energy levels. This time frame creates a focused window, allowing you to manage multiple Open Houses effectively without feeling drained, which is especially important when you’re committed to hosting 100 Open Houses in 100 days.

Maximize Marketing Efforts

To have success with 100 Open Houses in 100 days, marketing each event effectively is crucial. Visibility drives attendance, and attendance generates leads. Start by making sure the listing agent puts the Open House on the MLS as soon as possible so it syncs with platforms like Realtor.com and Zillow to reach a broad audience. If the Open House is added too late to the MLS, prospective buyers won’t have enough lead time to schedule it in OR they may miss the notification altogether.

Also, leverage social media to maximize reach—create event posts and stories about your upcoming Open House, and encourage engagement through comments or shares. Targeted ads on Facebook or Instagram can also help draw local attention. The more exposure your Open House has, the higher the potential foot traffic.

In addition to online promotion, don’t underestimate the power of physical visibility. Use plenty of directional street signs to guide traffic toward your Open House. Signage is especially important for drawing in walk-ins or people who may not have known about the event online. Placing signs strategically near busy roads will increase your odds of gaining attention from passing traffic. The combined approach of online visibility, strategic property selection, and physical signs will help boost attendance and make your Open Houses more effective.

Circle Prospecting and Neighborhood Engagement

Leveraging circle prospecting—connecting with nearby homeowners around an Open House—can significantly boost your presence as an agent while also enhancing attendance at your events.

One effective strategy is to door-knock a day or two before the Open House to inform neighbors about the event, personally invite them to attend, and offer them the chance to ask any questions about the market. People often like knowing what’s happening in their neighborhood, whether they’re looking to sell soon or not. Additionally, if you politely request to place directional signs on their property (or nearby), you can improve visibility and drive more traffic to your Open House. Building rapport now could lead to potential leads or future listings, positioning you as the go-to agent when they do decide to sell.

This combination of Open House events with targeted neighborhood outreach will help establishing future opportunities with local homeowners.

What to do on “off days”

Taking on this challenge is not without its hurdles. Hosting that many Open Houses consecutively can lead to burnout if not managed correctly PLUS other demands on your time can pile up making the days you’re not hosting Open Houses equally stressful.

Don’t forget to tend to your Open House leads

Granted “off days,” there’ll be a backlog of other “work” that you need to catch up, but also remember not to neglect follow-up with your Open House leads.

After hosting this many Open Houses, you’ll likely have collected a substantial number of leads, but not all of them will immediately respond to your first contact.

This is where persistence pays off. Personalizing your follow-up efforts—whether through calls, emails, or direct mail—can dramatically improve response rates and make you more memorable to the potential clients you’re trying to reach. Instead of sending generic messages, take the time to address specific details or preferences discussed at the Open House to show genuine interest.

Some of the 100 day challenge participants above set a daily follow up goal of sending 40 personalized emails (or better yet handwritten letters) OR making 50 follow-up calls. While hosting 100 Open Houses in 100 days can generate plenty of leads, it’s the ongoing communication that turns these leads into clients. Consistency adds value to your follow-up process, reminding prospects of your dedication and availability.

Using Curb Hero (for free!) to capture visitor info and notes is essential to maximizing this type of follow up.

But don’t neglect other aspects of your business

Farming a specific geographical area is another way to stay active on off days. By concentrating your efforts within a particular neighborhood or community that you’re typically hosting Open Houses, you increase your visibility and establish a local reputation. Attending broker Open Houses is also a smart move, helping you build relationships with other agents and glean information about the local market—all while staying engaged in real estate even on quieter days.

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At its core, this challenge is about long-term growth rather than short-term gains. Yes, it’s rigorous and requires a high level of discipline, but the rewards can be substantial. Completing the challenge will enhance your lead generation strategy, establish a consistent routine, develop stronger relationships, and make you more confident in your role as an agent.

Each Open House offers multiple learning opportunities, ranging from handling different types of visitors to gauging the effectiveness of your marketing strategies. Staying organized, pacing yourself, and refining your processes will transform Open Houses from mere events into a highly productive tool for success.

Lastly remember the ultimate goal of the 100 Open Houses in 100 days challenge isn’t to complete it. It’s to improve your business. On that note, if a significant opportunity arises that puts the challenge in jeopardy, by all means take the opportunity. Barring any unforeseen tragedies, you’ll always have another shot at completing the 100 day challenge…but we checked the official rules and you would need to start over at 1.