ChatGPT for Real Estate Agents

Ready to embark on a virtual adventure that might just change the game for your real estate marketing and business operations…as well as your time management?

In this article we’re diving headfirst into the world of ChatGPT and how real estate agents can embrace artificial intelligence to benefit their marketing and business operations…so grab your hoverboard and favorite teleportation device and get ready to explore the potential of AI.

ChatGPT for Real Estate Agents

Now, you might be wondering, “What in the name of Captain Jean Luc Picard is ChatGPT?”

If so, first sign up for ChatGPT (for free) here.

ChatGPT is like having your very own digital sidekick, capable of generating human-like text and having discussions on a wide range of topics. It’s like having a personal Siri or Alexa…except it can handle long form requests and give you long form responses like writing video scripts, blog posts, creating entire tables of data etc.

And because it’s trained on almost the entire internet AND runs on a magnificently powerful super computer, it can pull from vast amounts of information and deliver amazingly articulate answers immediately!

So, set your virtual DeLorean to 88MPH, because we’re about to share a bunch of ways to use ChatGPT for your Real Estate business. Here’s what’s to come:

Priming ChatGPT for Real Estate Agents to Maximize Benefit

“Priming” in the context of using an AI model like ChatGPT refers to providing initial information or instructions to guide the AI’s responses. This is typically done at the beginning of a conversation or before a particular prompt, to set the context or specify the kind of output you’re looking for.

Here are a few ways to prime ChatGPT for Real Estate related tasks.

1. Tell ChatGPT the point of view and background that they should use when constructing their responses to your requests: Often times this means playing a little “make believe” with ChatGPT so give it a job/title and set the stage a little bit:

You are a social media expert that specializes in real estate...
As a professional real estate agent...
You are a real estate mentor...

2. Tell ChatGPT who will be consuming the content it creates. This way ChatGPT will tailor the language and style accordingly. A couple approaches to consider:

Share a broad description of the intended audience for the response:

The target audience is new home buyers in the Dallas-Ft Worth area looking to buy a home.

Or give a VERY comprehensive persona for who the content is targeting (in this example we show how you can break this up into multiple prompts):

I'm going to share a project that I'd like you to complete, but first here's the "Buyer Persona" that I want you to target in the request. If you understand the type of persona I'm targeting just reply with "UNDERSTOOD" and then I will provide the details on the project in the following chat.
Name: Emily Thompson
Age: 32
Occupation: Marketing Manager
Annual Income: $120,000
Marital Status: Married with no children
Location: Urban area
Interests: Interior design, architecture, sustainability
Emily Thompson is a successful marketing manager who has a passion for mid-century architecture and design. She appreciates the timeless appeal and unique character of mid-century homes. Emily and her husband have been saving diligently for several years and are now ready to invest in their dream home. They have a budget of $500,000 to $900,000 and are looking for a mid-century gem that they can make their own.
Challenges and Goals:
1. Limited inventory: Emily faces the challenge of finding available mid-century homes within her desired price range due to the limited supply in the market. She needs assistance in identifying suitable options that meet her criteria.
2. Financial considerations: With interest rates at 6%, Emily wants to ensure she secures the best mortgage terms possible. She also needs guidance on estimating her down payment, considering the capital gains tax implications, and exploring potential tax benefits associated with homeownership.
3. Home renovation: Emily and her husband are excited about the opportunity to personalize their mid-century home but are concerned about the costs and feasibility of renovations. They seek advice on remodeling options, including identifying reputable contractors and estimating renovation expenses.

3. Tell ChatGPT the format to use in its response: this can be a major timesaver especially given that ChatGPT understands tables, outlines, lists, and MANY other text formats.

Provide a 500 word guide on home maintenance covering the top 10 tactics to take care of a home to preserve its property value.  
Provide a numbered list of what first time homebuyers should do before making an offer on a home.
In a table include festive, fun, and even silly holidays for the summer. Because we'll be creating real estate marketing for these holidays, add relevant social media captions and hashtags in a separate column.

So when priming ChatGPT consider the following formula:

  1. provide background and any context
  2. specific request and include any additional intent behind your request
  3. specify the response format

…and if the priming steps become too long to include in a single chat, you can layer them in subsequent chats by using this approach:

Chat 1:

I'm going to share a specific request that I'd like you to complete, but first here's some important background info that you'll need to complete the request. If you understand this background info, just reply with "UNDERSTOOD" and then I will provide the details on the project in the following chat.

[insert all background and context]

Chat 2: (after ChatGPT replies with “UNDERSTOOD”)

[insert specific request and the response format]

Essentially, priming is a way of directing the AI to generate the type of content you want. It’s a powerful tool for getting the most out of AI models like ChatGPT and there are no boundaries to how you prime ChatGPT for real estate projects.

Use ChatGPT to Write Real Estate Listing Descriptions

This is the probably the most obvious use case for ChatGPT for realtors. So we’ll keep it brief. ChatGPT can write compelling listing descriptions but you need to feed it the details about the property (otherwise it’ll start making up the details). So we recommend prompting ChatGPT with a shorthand list of property features that you want to highlight. Here’s an example.

Write a clever 500 word property description for 201 Ocean Ave, Santa Monica, CA 90402. It should highlight the property features below and be written in a way that will catch the attention of someone who's affluent and has a young family that they want to raise on the westside of los angeles

1. Proximity to the beach:
2. Ocean views
3. Outdoor living spaces
4. Parking
5. Walkability
6. Updated interiors
7. Open floor plans 

Once you have the initial description generated by ChatGPT, it’s time to put on your real estate agent hat and fine-tune the output keeping an eye out for any inaccuracies in the description that ChatGPT added. Remember, you’re the expert, and ChatGPT is your reliable assistant in crafting captivating narratives. Together, you can create listing descriptions that make every property shine in its own irresistible way.

Use ChatGPT to Write Real Estate Blog Posts

Blogging. It. Takes. Time.

…but if you can do it consistently, you’ll your SEO rankings gradually increase, driving new (free!) traffic and leads to your business. However that time spent blogging still ain’t free.

But guess what? ChatGPT can be your newest writing companion, helping you generate blog post topics and even draft content that maintains a consistent voice and style.

Say goodbye to writer’s block and hello to endless inspiration with these ideas:

Home Buying Tips

I need to write a blog post providing practical tips and advice for first-time homebuyers. The blog structure should be made up of separate paragraphs for each home buying tip. Can you assist me with this?

Spotlight on Local Amenities

Can you help me create a 600+ word blog post that highlights the top amenities and features of living in Los Angeles, California, specifically focusing on the cultural, educational, and recreational opportunities?

Home Maintenance Tips

I'd like to write a 12-16 point "listicle style" blog post offering advice on the upkeep of a home to maintain the highest property value. Could you provide some insightful tips?

Investing in Real Estate

Can you assist in drafting a 300-400 word blog post on the basics of real estate investing, outlining the potential benefits and risks, as well as tips for getting started?

Try any of these out and you’ll see that ChatGPT take this time-consuming chore for real estate agents and makes it much easier.

Also note how in each example above we told ChatGPT how long the post should be and gave a little detail on the output format? This practice will save a lot of time in re-prompting ChatGPT and/or cleaning up its output.

In short, with ChatGPT’s text generation capabilities, you can harness its creative potential and vast knowledge to come up with intriguing blog post topics tailored to your target audience. Simply provide it with some information about what you’re looking for and, ChatGPT will immediately generate a real blog post that will make you look really good!

Of course, you need to maintain final editorial control so don’t blindly publish a ChatGPT blog post without taking a pass through. Regardless it is an invaluable asset to kickstart your writing process and provide the content and structure that’s approximately 85% ready to go!

Create ChatGPT Generated Real Estate Marketing Emails including Newsletters

Well-crafted, targeted, and personalized email marketing is essential when keeping clients engaged especially when it comes to maximizing referrals and generating repeat business. With ChatGPT by your side, you have access to a powerful tool that can generate engaging and personalized email copy, including the creation of newsletter content.

Here are a bunch of ideas for using ChatGPT in your real estate business to create compelling email marketing campaigns:

New Listing Announcement:

Could you help me draft an email to my customer database announcing a new luxury beachfront listing in Santa Monica, California, highlighting its ocean views, modern design, and proximity to local amenities?

Open House Invitation

I need to write an email to my agent network inviting them and their buyer clients to an open house this weekend. Could you help me craft a message that emphasizes the unique features of the property and the opportunity to envision it as their future home?

Real Estate Market Update

I want to send an email to my client base about the latest real estate market trends in Los Angeles. Could you generate a draft that outlines current market conditions, recent changes, and what this means for both buyers and sellers?

Client Follow-up

I met some potential buyers at an open house last weekend. Can you help me write a follow-up email offering to assist them in their home search and reminding them of the features of the property they visited?

Holiday Greeting

I want to send a festive and warm holiday greeting to my clients, wishing them well and reminding them I'm here for their real estate needs in the coming year. Could you assist in crafting this message?

Newsletter Content:

I'm creating a monthly real estate newsletter. I'd like to include some helpful tips for first-time homebuyers, updates on local real estate news, and highlight some of my new listings. Can you help generate content for this?

Here are a few more tips to ensure you get the most out of ChatGPT for your real estate emails:

  1. Harness the power of storytelling: ChatGPT can help you craft compelling narratives that captivate your readers. It can reference songs, movies, books and poems and reproduce amazing new content.
  2. Get multiple options: ChatGPT can give you a bunch of email options to pick from which will get to a better end result much faster
  3. Be Specific with your prompts: The more detail you provide in your prompt, the better the model’s response will be. Specify the tone, content, and any specific points you want to be included in the email.
  4. Keep improving: Existing emails can be added to ChatGPT to check for spelling/grammar issues OR even to reimagine them into entirely new emails.
  5. Prime the model: As discussed before, priming the model by providing some context or examples of what you’re looking for can be really helpful.

So try these out and let ChatGPT empower your email marketing efforts and put your engagement on overdrive.

Using ChatGPT to Create Real Estate Video Scripts or Podcast Ideas

Lights, camera, action! 🎥 Now that we’ve explored the potential of ChatGPT in enhancing a few text based marketing needs that agents have, let’s zoom in on one specific area where this AI-powered tool can help your video content. ChatGPT can be used for writing entire scripts for engaging real estate videos and generating captivating podcast topics and outlines.

Suppose you’re planning to create a video showcasing an exquisite beachfront property. With ChatGPT, you can tap into its vast knowledge and conversational abilities to generate a script that will leave your viewers in awe.

I need help to create a script for a video showcasing an exquisite beachfront property. Start the script with a captivating anecdote about the sound of crashing waves and the scent of salt in the air, as if you're instantly transporting the viewer to the blissful beachside retreat. Then, guide the viewer through the property's stunning features in a way that's engaging and captures their imagination. The script should flow seamlessly from start to finish.

So effectively ChatGPT becomes a virtual co-writer at your side, assisting you in crafting compelling video scripts that will captivate your audience from start to finish.

ChatGPT can also help real estate agents unlock their creative potential by generating brand new ideas, then providing structure, and even offering jokes and clever references to use.

Here’s an example you can add after ChatGPT generates an initial script for your real estate video:

Can you provide some 90s movies references that I can reference in this video?

Here’s what it came up with when using these the above examples one after another:

As Podcasting has become increasingly popular, providing real estate agents with a fantastic opportunity to connect with their audience on a more personal level. ChatGPT can be your reliable ally in generating engaging podcast topics OR questions to ask specific guests on your podcast. Here are example prompts to generate topics.

I'm working on a real estate podcast aimed at helping people understand the process of securing a mortgage. What are some relevant topics I could cover?
I'm planning a podcast on real estate investment strategies. Could you help me come up with some interesting and informative episode topics?
Could you suggest some engaging topics that explore the intersection of technology and real estate for my podcast series?

And if you need questions to use for an interview on a podcast, YouTube show, Instagram video, etc here are some prompts:

I need a list of questions to ask my lender for this podcast. The goal is for them to simplify the process of securing a mortgage for my podcast listeners. Can you assist?
I'm planning a podcast episode on real estate investment strategies. Could you suggest some detailed questions I can discuss with my guest who is an expert investor?
Can you help me create a list of engaging questions to ask a software executive so we can explore the intersection of technology and real estate for my upcoming podcast episode?

Other ideas to use ChatGPT in real estate video creation:

  • Creating sequences of episodes where there’s continuity from one episode to the next so listeners are more likely to listen to multiple episodes in a row
  • Offer suggestions for expert guests to invite onto your show, allowing you to build connections with industry professionals and provide your listeners with valuable insights.
  • Taking a snippet of an existing script expanding on it to so it meets your ideal video/podcast duration, check it for grammar accuracy, and add more humor

Remember to adapt these prompts to fit your specific podcast theme and target audience especially using the “priming” suggestions mentioned above.

Using ChatGPT to Repurpose Existing Real Estate Content

This is what a fresh MBA grad would call “low hanging fruit”…and yes they’d say it with a sly smirk that deserves a knuckle sandwich.

But rather than wiping that smirk off their face, consider this: ChatGPT can help you take your existing content and transform it into brand new content in a snap. Seriously it’ll take as much time as a copy/paste. Here’s how:

  1. copy any of the content that you created with the ChatGPT ideas we mentioned above
  2. paste it back into ChatGPT and add “make the above content a [insert new content type]”
  3. let ChatGPT do the rest

By repurposing your existing content like this with ChatGPT, you can save time and effort while keeping your business humming along.

ChatGPT to Repurpose Existing Real Estate Content

So, whether you’re looking to breathe new life into a blog post highlighting the benefits of buying a home or turning an informative newsletter on the latest market trends into an engaging video, ChatGPT can be your creative companion. With just a few clicks and some AI magic, you’ll have brand new piece of content that can capture attention, re-engage past clients or convert prospects.

General Prompting Tips

When you prompt ChatGPT to accomplish your real estate needs, here are some suggestions to get the best results:

  1. Be specific
  2. State the intent and target audience
  3. Use correct spelling and grammar
  4. Direct the output format (list the XYZ/explain the following)
  5. Reply with corrections for ChatGPT so it can improve it’s result
  6. Reply with clarifications to your request
  7. When attempting a complex ChatGPT request, add to your request in layers

In the ever-evolving realm of real estate marketing, staying ahead of the curve is essential. By utilizing ChatGPT to come up with content ideas, expand upon an existing concept, or even write an entire post, you’ll be able to save time while not sacrificing your marketing.

So showcase your expertise, captivate your audience, and take your marketing efforts to new heights with a process that uses ChatGPT as your real estate AI assistant.

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