Open House Checklist

Open houses remain a powerful tool for real estate agents looking to generate new leads, build their brand, and ultimately sell properties faster. While the digital landscape offers numerous avenues for marketing, the in-person experience of an open house provides a tactile and low-pressure environment that can uniquely capture a buyer’s imagination. By thoughtfully planning and executing these events, you can create a key marketing opportunity that extends far beyond just showcasing a listing.

To maximize the benefits of your next open house, it’s essential to be organized. Successful agents understand that thorough preparation, strategic marketing, engaging hosting, and diligent follow-up are critical components.

That’s why we’ve created an Open House Checklist that’s editable and shareable to guide and simplify the planning process. Next to most items we included a link to an article that go into much more detail on these steps.

And if you haven’t tried Curb Hero at your Open House, we highly recommend creating a free account here (it’s 100% free for agents) and checking out our daily webinar for new users:

And here are some other useful resources for having a successful Open House:

• Timing is everything so pick the best times for the Open House
• Get the word out to other agents by planning a Broker’s Open
• Going big? Here are guides for the Luxury Open House and Mega Open House
• If you’re trying to set the right mood, here’s The Best Music for an Open House

By focusing on these key areas and avoiding common mistakes, you can transform your open houses into a dependable source of income and a cornerstone of your business.