The Essential Open House Marketing Guide

A complete guide for real estate agents & teams that want to make the most of every Open House.

Mask group (3) (1)
Mask group (4) (1)

  • Popular Articles

See Entire Open House Guide
FUB Open House App

What are the Best Follow Up Boss Open House App Integrations?

“Follow Up Boss Open House Apps can lift real estate game to new heights. Explore our guide for top Tools popular among agents, like Ylopo and Listings to Leads.”
Open houses work for new agents

Do Open Houses Work?

Do Open Houses work? It depends on a few factors but generally, there’s consensus among real estate agents…
Open House Captions

Open House Captions Galore

Engage modern buyers on social media with these catchy Open House captions. It may be just the boost you need to maximize visitors!
Open House Rules for Agents
Miscellaneous Open House Tips

Open House Rules for Agents

Open house rules for agents. Sure many are common sense…but you’d be surprised how many agents are still breaking many of these guidelines!
Open House Drawing
Open House Promotion

Open House Drawing

Boost your Open House lead gen with the drawing strategy! Discover best practices, prize ideas, legal concerns and more.
Open House Ideas
Open House Planning

35+ Open House Ideas to get more Leads

“Open house ideas get successful by going from tours to performances. Experience innovative thematic stagings, interactive costars, educational intermissions, and community rendezvous starring in this theater of the home sale the Broadway Lil Milano way.”
Virtual Open House
Miscellaneous Open House Tips

How to hold a Virtual Open House

Ready for Virtual Open House magic? Unleash cost-saving, convenience boosting strategies woven with technological advancement to showcase properties like never before.
Broker Caravan
Open House Promotion

Should you Giddy Up and Go to a Broker Caravan?!

If you want an in-person look at new properties coming on the market you may want to hitch up your wagon to the next Broker Caravan
Open House Follow Up Call Script
Miscellaneous Open House Tips

Open House Follow Up Call Script

If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Open House Attire
Open House Planning

What to Wear to an Open House

Cracking open the mystique of what to wear to an open house? Every bit helpful as Waze, this breezy guide to perfecting your open house attire combines classic styles—campaigning for jeans, tumble through laughter!
Miscellaneous Open House Tips

Holding an Open House at a New Construction Home

“Discover the ultimate prospecting secret weapon: hosting open houses for new construction homes! Unleash your real estate wizardry at these vibrant showcases of homebuying dreams. Experience the future of success with Open House New Construction!”
Miscellaneous Open House Tips

Open House Food Ideas

Discover tantalizing open house food ideas to make your property shine! Spice up your refreshments with fun and creative snacks and drinks. Start impressing potential buyers today!

QR Code Real Estate Signs

Want to upgrade your signs from static signs to smart signs? It’s actually never been easier because of the…
Open House Planning

Open House Checklist

Here’s an Open House Checklist to guide and simplify the planning process for a successful open house. Below each…
luxury-open-house-ideas
Open House Planning

Luxury Open House Ideas

Go get your finest threads and order some charcuterie because we’re going to dive into the exciting world of…
What's A Good Open House Turn Out
Open House Promotion

What’s a good turnout for an Open House?

One of the primary goals of holding an Open House is to generate potential leads and offers on the…
Miscellaneous Open House Tips

Open House Scripts

Aside from cold calling, an Open House is the rawest form of the real estate sales process. Here’s why:…
Open House Planning

Open House Flyers

Open house flyers are typically used by real estate agents during an Open House event to provide potential buyers…
Open House Promotion

Open House Signs

On the actual day of your Open House one of the most important marketing elements is your signage. Is…
Door Hangers for Real Estate
Miscellaneous Open House Tips

Real Estate Door Hangers

Despite the common perception that any kind of printed marketing left at someone’s house is the same as “junk…
Open House Planning

The Mega Open House

Open houses are a great way to drum up business especially if you are an agent that’s at a…
Open House Planning

How to Make an Open House Questionnaire for Realtors

Ok we can admit it: learning how to craft the perfect Open House Questionnaire doesn’t sound like stimulating reading…to…
brokers-open
Open House Promotion

How to Hold a Broker’s Open House 

What is a broker’s Open House? We’ll cover in more detail below but in a nutshell, a Broker’s Open…
Miscellaneous Open House Tips

Hosting an Open House for another Agent

Securing listings can be challenging for real estate agents especially less established agents or agents trying to break into…
Open House Promotion

How to Advertise an Open House

Welcome to the most underrated prospecting strategy in real estate… According to a 2021 NAR study, 53% of buyers…
Open House Planning

How to have a Successful Open House and Convert Visitors into Leads

Well you’re not holding that Open House all weekend because you’ve got nowhere else to be, right? After all…
Open House Planning

The Best Time for an Open House

The “best” Open House times has been a constant debate among agents looking to maximize their Open House attendance…
How to Prepare for an Open House
Open House Planning

How to Prepare for an Open House

Effective performance is preceded by painstaking preparation Brian Tracy When it comes to Open House Preparation there are both…
Open House Planning

Staging Tips for an Open House

It’s important to make a good first impression on potential home buyers Captain Obvious Thank you Captain Obvious…but the…
common-questions-to-ask-at-open-house
Open House Planning

Questions to Ask at an Open House

Whether you’re a home buyer that’s about to hit the Open House circuit this weekend OR you’re an agent…
get more open house sign-in leads
Open House Promotion

Getting More Open House Sign-in Leads

Unfortunately not every person in your Open House is going to be thrilled about sharing their info so you…
Miscellaneous Open House Tips

Printable Open House Sign-in Sheet vs Digital Open House Sign-in App

Why should I capture contact info from Open House visitors? Holding an Open House is a common way for…

Real Estate Marketing Tips Galore

How to use Instagram Green Screen like a PRO

Instagram Green Screen effects unlock unlimited potential for real estate social media content. Celebrate your real-estate prowess with amazing VFX…and no green screen needed!

HR Solutions for Real Estate Teams

Picking a HR Solutions for a real estate team can be overwhelming (and boring) but we’ve listed the best HR software platforms here to make this decision super simple.
Homebuyer Workshop

Homebuyer Workshop

Here is a Homebuyer Workshop format with tips to help real estate agents educate and build trust with first time home buyers that could become clients
MOFIR

What’s a MOFIR??

A MOFIR should invoke FOMO (a fear of missing out) for prospects that will spur them to act. We’ll show how it’s done with examples and videos.

Real Estate Lead Nurturing Tools, Sequences, and Tips Galore

Real estate lead nurturing tips as well as proven campaigns and the best software to turn prospects into clients…

The Power of a Great Real Estate Virtual Assistant

Harness the power of a real estate virtual assistant to streamline operations and boost efficiency. Learn hiring guidelines, management tactics and watch your realty game skyrocket.
real estate market report templates

Real Estate Market Report Templates and Tips

The right real estate market report template can be an effective tool for engaging sellers and building trust. Check out our top templates and tips for market reports
Seller Net Sheets

Seller Net Sheets

Seller net sheets are essential for listing agents to calculate the sale proceeds for a seller guaranteeing a smoother sale
How-do-Real-Estate-Teams-Split-Commission

Deep dive into how Real Estate Teams Split Commissions with Agents

When it comes to Real Estate Teams commission structures there’s a lot of factors to consider…but this article breaks it ALL down.
Luxury Real Estate Flyers

Luxury Real Estate Flyers

Luxury real estate flyers can deliver a lasting positive impression if you select the right designs and marketing approaches. Here are templates and strategies agents can use immediately!
stack of real estate marketing materials

Realtor Marketing Materials

Realtor marketing materials that real estate agents can use for any marketing or branding campaigns including flyers, postcards, signs, and more…
Open houses work for new agents

Do Open Houses Work?

Do Open Houses work? It depends on a few factors but generally, there’s consensus among real estate agents…
Real Estate Website Builder

Picking the Best Real Estate Website Builder

Time to refresh that website? Choosing the best real estate website builder can be overwhelming but we’ve listed the best solutions plus ranked the top features for realtors
How does a Realtor get paid on New Construction

How does a Realtor get paid on New Construction

A Realtor’s commission on a New Construction transaction isn’t always straightforward – here are the various commission structures real estate agents should know about…
Real Estate Text Message Marketing

Real Estate Text Message Marketing

Real estate text message marketing is a high engagement tool used by top agents and teams. Here are the best SMS tools and campaigns to skyrocket engagement.
Nextdoor real estate

Nextdoor Real Estate

See how Nextdoor real estate promotion can add a digital layer to your community engagement and create more business. Whether it’s using Nextdoor Ads or just as a free user, we’ve got tips!

How to Structure a Real Estate Team

Learn how to structure a real estate team for success. Explore the various team models and how to grow from a single agent to leading a small team and beyond!
Open House Rules for Agents

Open House Rules for Agents

Open house rules for agents. Sure many are common sense…but you’d be surprised how many agents are still breaking many of these guidelines!
Comparative Market Analysis Tool

Picking the Best Comparative Market Analysis Tool

A Comparative Market Analysis tool is crucial to win listings. Here are the best CMA tools so real estate agents engage sellers with insightful pricing discussions.
listing presentation

Winning a Listing Presentation

Deliver amazing listing presentations with best-in-class software and proven presentation tactics. When you use these tips to convey your skills and experience, sellers will have no other choice but to pick you!
Software for Real Estate Teams

Software for Real Estate Teams

Reimagine software for real estate teams with CRM, Transaction and Marketing Automation Tools. Elevate productivity, enhance team collaboration and boost sales funnel performance.
Realtor Gifts for Clients

Realtor Gifts for Clients

Realtor client gifts are the key to long-term connections, client referrals and building out key channels for repeat business. Explore their potential in our fun, helpful blog post and unwrap something special!
real estate marketing automation

Real Estate Marketing Automation

Using Real Estate Marketing Automation means working smarter (not harder) and can make the difference between being average and exceptional! We’ll review marketing activities that are best suited for automation and dive into the best tools to use.
Open House Follow Up Call Script

Open House Follow Up Call Script

If fortune is in the follow up, then these scripts are pure GOLD! We’ve included objection handlers and even voicemail scripts so you have effective open house follow-up techniques for any scenario!
Best-Real-Estate-Coaches

Best Real Estate Coaches

Sharpen your real estate prowess with dynamic mentorship. Real estate coaches bring accountability and innovative strategies that help your business achieve new heights. Let’s dive in!

Real Estate Podcasts

Get advice from top coaches and agents poured directly into your ears with these top real estate podcasts. 30+ of the best real estate podcasts delivering insights, expert knowledge, and industry trends. Tune in, triumph, repeat.

Mortgage Memes

Missed rate lock alert? Angry agents? Careless clients? Yes we’ve got mortgage memes for all of these scenarios and more. Sometimes a little humor is just what the underwriter condition called for…
Expired listing scripts

Expired listing scripts

Expired listing scripts can unlock gains in your listing prospecting…but not without challenges. Conquer these prickly sellers with scripts, videos, and live cold calling examples.

Real Estate Drone Video

“Revolutionize your property’s grandeur with real estate drone video. Learn innovative techniques, like reveal shots, to captivate potential buyers.”

QR Code Signs

QR Code Signs are revolutionizing real estate marketing – understand why. Check out actual QR code sign designs being used by agents!

FSBO Scripts

FSBO scripts that can convert even the crustiest For Sale By Owner. This fun, friendly, and creative guide will turn tough FSBO situations into victories! Unleash these magic words and watch the results!

Client Appreciation Event Ideas

Client appreciation event ideas that’ll make your past clients EAGER to refer you! From unique experiences to exquisite food tastings, cultivate lasting connections in style!

Real Estate Memes

The real estate business can get tense with client emotions, intense negotiations, and cutthroat competition. Yet, as with all things in life, there’s a lighter side to life as a REALTOR. These hilarious real estate memes are sure…

How a Real Estate Inside Sales Agent (ISA) can Save Time and Drive Growth

If you’re exploring how to maximize your prospecting efforts without cramming more tasks on your plate…this one’s for you. In this post we’ll be covering how a real estate ISA, or Inside Sales Agent…
Geo-farming in Real Estate

Geo-farming in Real Estate

Want to become the “go to” agent in a neighborhood? It can’t be done overnight, but using a geographic farming strategy (aka geo-farming) it can be done. With geo farming, you’re blanketing an entire neighborhood with your branding and marketing, winning over mindshare one block at a time…
Open House Attire

What to Wear to an Open House

Cracking open the mystique of what to wear to an open house? Every bit helpful as Waze, this breezy guide to perfecting your open house attire combines classic styles—campaigning for jeans, tumble through laughter!
Marketing-Funny-Real-Estate-Quotes

Funny Real Estate Quotes for Social Media Marketing

Navigating the world of real estate can be a serious endeavor, filled with market analyses, intense negotiations, and paperwork galore. Yet, as with all things in life, there’s a lighter…
Best Real Estate YouTube Channels

Learn from the Best Real Estate YouTube Channels

Journey into the enchanting world of real estate YouTube! Improve with swipe-stopping marketing, dazzling audience interaction, SEO wizardry, the glamour of collaborations, and absolute consistency! Buckle up, Katherine Hepburns of Property!
Real Estate Video Ideas

Lights, Camera, Action! Real Estate Video Ideas Galore

Lights, camera, action! Unveil the secrets to real estate videos that’ll sell like hotcakes. Engage your viewers with captivating content, foster relationships through comments, and thank new followers. Lights, camera, engagement! 🎥🏡 #RealEstateVideos
Real Estate Transaction Coordinator

Reach Max Efficiency with a Real Estate Transaction Coordinator!

Unleash the superpowers of a real estate transaction coordinator! Find the perfect fit – full-time vs part-time TCs. Cost and expertise compared. Get more efficient results today

Realtor Swag

Discover the ultimate guide to real estate swag—from chip clips to pop sockets! Boost your brand and captivate clients with durable, customized goodies. Glam up your marketing game now! #RealEstateSwag

Real Estate Facebook Groups

Unleash your inner real estate jedi in the lively and lighthearted realm of real estate Facebook groups. Join the camaraderie, laughter, and expertise as professionals gather to share, learn, and connect. Gain mastery over your online presence today!
Luxury Real Estate Business Cards

Luxury Real Estate Business Cards

“Shake up luxury real estate with captivating business cards! From premium paper to digital sleekness, learn how to leave a lasting impression and win those clientele hearts. Make a statement, seal the deal.”
part-time-real-estate-agents

Part Time Real Estate Agent Tips

“Can part-time real estate agents rock the industry? Discover practical strategies and emphasis on quality service over hours worked. Find out here!” 🏡🌟 #parttimerealestateagent #hustlingheroes

Holding an Open House at a New Construction Home

“Discover the ultimate prospecting secret weapon: hosting open houses for new construction homes! Unleash your real estate wizardry at these vibrant showcases of homebuying dreams. Experience the future of success with Open House New Construction!”

Open House Food Ideas

Discover tantalizing open house food ideas to make your property shine! Spice up your refreshments with fun and creative snacks and drinks. Start impressing potential buyers today!

Wanna be a Real Estate Agent that Works for a Builder?

From structure to freedom, being a builder’s real estate agent has its pros and cons. Learn about the challenges, perks, and secrets to thrive in this dynamic role!
EDDM vs Direct Mail

EDDM Real Estate Postcards

Do you want to send mailers to every address in a specific area without having to bust out your sleuthing and spreadsheet skills to execute a custom direct mail campaign…

Real Estate Teams

Are you interested in learning about being part of a real estate team vs being an independent agent? Well, you’re in luck because in today’s blog post, we’re diving deep…

Home Builder Marketing

Is it time to bring in the sign spinners? If so, you must be in marketing mode on your new development. That’s why we’re diving headfirst into everything home builder…

Just Sold Postcards

If an amazing sale happens in a neighborhood and no one knows about it, did it ever happen? Well technically yes, but if the agent that sold the property doesn’t…
real estate leads pay at closing

Real Estate Leads where Agents Pay at Closing

Want more leads and don’t want to pay? Or at least pay upfront for the leads? It’s a tantalizing promise: leads that you only pay for when you close the…

Best Tablet for Realtors

Choosing the best tablet for Realtors can be challenging, not only because of all the current options, but also because new models are coming out constantly and buyer’s remorse and…

The Golden Letter in Real Estate

So, what are golden letters? Golden Letters are a tactic where an agent sends a targeted letter to homeowners, in a specific neighborhood. This letter typically expresses interest from home…

ChatGPT for Real Estate Agents

Ready to embark on a virtual adventure that might just change the game for your real estate marketing and business operations…as well as your time management? In this article we’re…

Realtor Closing Gifts

Fact: the majority of deals for established agents, come from referrals and past clients. Myth: an agent doesn’t need to do anything for past clients to work with them again…

Circle Prospecting in Real Estate

Even in this digital age where half of our interactions involve a “like” and/or emoji, there are still traditional strategies that work (albeit with more sophisticated tools ). Circle prospecting…

Listings Needed!

Are listings needed asap in your biz? Are you a real estate agent searching for listings like your keys that went missing? You’re not the only one searching high and…

Door Knocking in Real Estate

We’re tackling one of the most raw prospecting tactics out there – door knocking. That’s right, the strategy that puts you directly on someone’s doorstep with the hopes of generating…

The LPMAMA Real Estate Script

Are you struggling to convert buyer leads into closed deals? Do you find yourself fumbling for the right words when a convo starts to wane with a home buyer? Well,…